After 70 Years of Sailing Straight and True, Norton Yachts Decides it’s Time to Tack
The letter began, “Dearest extended family, colleagues, and friends, as the saying goes, “You can’t control the wind but you can adjust your sails.” As is so predictable in life, the time has come for Ken and I to adjust our sails.” Carolyn Schmalenberger, Co-Owner, Norton Yachts
Norton Yachts began in 1948 by Ed Norton. In 1961 the torch was passed to Billy Norton, Ed’s son, who took over. Billy had a daughter named Carolyn, who grew up watching her father run the boatyard in the little town of Deltaville, VA. Carolyn had a passion for the water and sailing which she carried with her through her adolescence and into adulthood. In her freshman year at Appalachian State University in Boone, NC, she met a tall, good-looking Ken Schmalenberger. They were married in 1978 and by 1983 they had returned to Deltaville to work in the family business. In 1995, the torch was passed once again, this time to Ken and Carolyn who have been running the show ever since.
“It is truly an honor to say that not only did I spend 20 years with great business people and owners, but forever friends.” Mike Lynch, Yacht Broker at Norton Yachts
In 2004 after a couple of years of banging on their door and basically being a pest, I finally convinced Carolyn to represent Jeanneau in the lower Chesapeake. Norton Yacht’s had been a longtime Hunter dealer, routinely being honored for their outstanding customer service. I knew they would do equally well for Jeanneau, and of course they did!
“Carolyn and Ken made the process of buying and owning a boat a pure joy, but it was clear I’d made new friends, not just a business relationship.” Baylor Fooks, Jeanneau 349 & Jeanneau 469 owner
“When you purchase a boat from Norton’s you are immediately grafted into Family. We have purchased several (we won’t reveal the number!) from Carolyn and Ken at Norton’s, and each time the idea of Family is reinforced.” Christopher Lindbloom and Nancy Glinn Powell, Jeanneau 469 (Bolero)
Last year on February 16th, life for Ken and Carolyn abruptly changed when Ken had a very serious skiing accident in Utah. While Ken survived the accident, the recovery has been hard and slow and left him unable to work, at least for now. As Carolyn wrote in her letter, “it’s a miracle that Ken survived.”
And so, after a great run of 70 years of Norton Yachts being a true family-owned business, Carolyn decided that it was time to look for a new owner but only if they met three non-negotiable criteria. First, the buyers would make taking care of their beloved customers their #1 priority. Second, the Norton Yachts team would remain intact and members would not face unemployment. And third, the new owner would take the 70 year-strong company into the future with the highest integrity and best business practices.
Enter, Michael Kucera and Anton Webre, the New owners of Norton Yachts. Michael Kucera was raised on the Rappahannock River in Middlesex County and is a lifelong boater. Anton Webre has sailed since he was 5 years old, and has completed both trans-Atlantic, trans-Pacific, as well as numerous trips between the Northeast and Caribbean.
“I am thrilled to have the opportunity to carry on Norton’s 70-year legacy and build upon the marina’s impeccable reputation. I have known the Schmalenberger family since my childhood, and that makes this endeavor all the more exciting and meaningful.” Michael Kucera
“After a 30 year career on Wall St., I am very much looking forward to producing something real, and helping spread the joy that boating has brought to my life. I feel that we have not just acquired a marina from Ken and Carolyn, but a friendship, and look forward to relying on their wise counsel for years to come.” Anton Webre
Last week, Carolyn cleaned out her desk and officially passed the Norton torch that has burned so brightly for the past 70 years to Michael and Anton. It was bitter-sweet for sure but Carolyn has no regrets. “When it’s time to tack, you tack.”
The letter closed, “As for Ken and myself, we will be cheering for Mike and Anton and are here to provide guidance during the transition as needed. We will continue to work towards Ken’s recovery and spend more time with our children and granddaughter. God willing, on a day when the wind is perfect, we’ll catch a steady breeze and sail wherever the wind blows. Thank you for the best ride of our lives and please stay in touch.” Carolyn Schmalenberger
As for me, I will miss my conversations with Carolyn, brainstorming about marketing, social media, and the importance of always delivering top-notch customer service. And I will miss sharing a cold one with Ken at the end of those long days at the Annapolis Boat Show. But I look forward to working with and getting to know Michael and Anton and someday in the not so different future, I’m going to make it a point to drive down to Deltaville and go for a sail with my dear friends Ken and Carolyn; because that’s what good friends do, they get together, share a cool beverage, do exciting things, laugh, and have fun.
On we go…